About us

Citro is proudly an AMP Venture and Group Company.
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We are an early-stage venture, which means we’re endlessly improving and experimenting to deliver the best experience, and products that support Australian over 40 get more out of life, and their money.

“I’m a strong believer in the value of community and connection to quality of life. It’s why I’m excited AMP is backing Citro and its growing community of Australians wanting to make the most of their pre and post-retirement years. AMP’s purpose is to help people create their tomorrow, and through Citro we’re helping achieve it.”

Alexis George

AMP CEO

Our values

Persist to pursue excellence

We do what's needed to master our craft and grow

Listen actively,  impact positively

Listen to each other and customers

Have integrity
and heart

Do what's right with empathy and kindness

Foster innovation that inspires

Connect creatively to nurture a fast growing community

Team alchemy 

Transforming the energy of the team into incredible outcomes

Our why

Citro was born from the belief that life should get better with age. We created the Citro community to connect and foster a place where everyone over 40 can find enrichment and empowerment. Whether you’re miles away from retirement or are about to reach that milestone.

How we do it

We're here to spark conversation, ignite excitement, and tackle as many challenges as possible for Australians aged 50+. Our community is already over 150,000 strong and we listen carefully to what they have to say.

It's too good and it's true