Helping Aussies get more out of life and their money
G’day! We're on a mission to empower everyone over 40 to take charge of their time, health and money, no matter what stage of life they’re in.
We are an early-stage venture, which means we’re endlessly improving and experimenting to deliver the best experience, and products that support Australian over 40 get more out of life, and their money.
Alexis George
AMP CEO
Ash Frenken
Managing Director
and heart
Our why
Citro was born from the belief that life should get better with age. We created the Citro community to connect and foster a place where everyone over 40 can find enrichment and empowerment. Whether you’re miles away from retirement or are about to reach that milestone.
How we do it
We're here to spark conversation, ignite excitement, and tackle as many challenges as possible for Australians aged 50+. Our community is already over 150,000 strong and we listen carefully to what they have to say.
So, how does it work?
When you shop via the Citro app, brands pay us and we share that with you as cashback.
Brands pay us. We pay you. Everyone wins.
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Featured by Australia’s favourite media
The people building Citro
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Chief Customer Officer Program
Ever wished a company would actually listen to what you want? At Citro, we don’t just listen, we hand you the wheel. Our Chief Customer Officer program puts you in the driver’s seat for the day. We invite you to share your experiences, pitch your ideas, shape our future and help make Citro better.
Diversity